Finance

It is always advisable that when one is making an investment decision, he or she should take the best option that is available. In this case, it is therefore necessary to invest in the best company that will give better returns in the future. I would recommend General Cigar Corp to buy shares at the British American Tobacco. The reason is that from the past history, this company has been expanding and is now operating in most of the countries all around the world. This means that there is security in this company and because of this security, more people will gain trust at the company and they would like to invest there. This would mean that the shares at the company will appreciate and this may be termed as a long term benefit to those people who invest there as they can get more profit. I would therefore advise you to invest in this company as compared to investing in Imperial Tobacco which has had a number of financial issues in the recent past. (Reuters, 2008 )

In conclusion, we can say that from the past analysis, the future is always very uncertain and this is the reason as to why we cannot assure that whatever we are saying must happen. However, from the trends of the organization, BAT has had diversity of portfolio bearing in mind that it is operating in over two thirds of the countries of the world. And since it is still expanding, there is a chance that will have an increased market share after acquisition of a number of companies such as Saks Fifth Avenue and Gimbels. It can be termed as a good bet to invest in bearing in mind that it is the world no. 2 company that sells cigarettes after Altria. (www.bat.com, 2006)